Headline:
How [customer] achieved [verified outcome] with [solution]
If no numerical outcome is verified: How [customer] improved [specific process or capability]

Customer:
[approved company name, industry and relevant operating context]

Challenge:
[the specific task, problem or constraint before the project]

Why it mattered:
[the business or operational consequence, and reason for acting]

Approach:
[what was chosen, why it suited the problem and alternatives considered]

Implementation:
[the work delivered, sequence, customer contribution and important constraints]

Results:
[verified baseline and later result, units, measurement period and source]
[or a documented qualitative change, with a clear explanation of its limits]

Customer perspective:
[exact approved quote, speaker's approved name, role and organisation]

Evidence — internal working notes:
[each significant claim mapped to its source, date and checking owner]
[any qualifications, missing evidence or limits on publication]

Next step:
[a relevant service, related story or invitation to discuss a similar problem]

Publication approval — internal working notes:
[authorised customer reviewer, approved version, permitted channels and approval date]

Before publishing:
Replace or remove every bracketed prompt. Verify claims and permissions.
Remove internal working notes and confidential material from the public copy.